Savage Gear is synonymous with innovative, fish-catching soft lures. Throughout our history we have created some of the most iconic soft lures on the market, including hugely popular product ranges such as 4Play, Line Thru and Craft. New for this year, we have expanded the Craft Shad range by offering mixed packs of different colours and sizes and we have introduced the amazingly alluring Reaction Crayfish – an incred-ibly detailed crayfish imitation with legs that shimmer and vibrate with the slightest movement. Our aim when creating new soft lures is to set new standards for the market by using the wealth of knowledge, experience, and creativity of our super talented team. Some of our soft lures are so realistic, they have also been known to fool anglers as well as fish!

Stare into the big realistic soft eyes of the Craft Shad and you could be mistaken for thinking it was a real bleak. The lure was inspired by that fish and features intricate details and a long slender tail bridge with a T-tail that paddles in a vigorous tight kick and roll on the retrieve and the drop. The lure’s slim body makes it perfect for working at depth or in a current. The toolmaking, handcrafted details and painting used on the Craft Shad set new standards for soft lures.

• Soft eyes
• Slender body profile
• T-tail design
• Handcrafted and painted